What is the Importance of Trademark registration in India?

A Trademark plays an important role in promoting the goods and provides information about the quality of the product. It enables an enterprise to acquire individual rights to utilize, distribute or assign a mark. This can be done through Trademark Registration. India is a huge competitive market for business and company owners, where there are vast numbers of new yet identical brands / products that keep emerging everyday. Here, protecting your brand becomes necessary to prevent anybody else taking the advantage of your name or brand. In this article let us discuss the necessity / importance of Trademark Registration in India.

What is Trademark?

A trademark is a brand or a logo that you use to distinguish your product from those of your competitors. The term Trademark is the legal term for “intellectual property”.

One can also say that a Trademark is typically a name, word, phrase, logo, symbol, design, image or a combination of these elements. A trademark identifies the brand owner of a particular product or service.

What is Trademark Registration?

Trademark Registration is a legal procedure provided under the Trade Marks Act, 1999. Through trademark registration or you can say logo registration/brand registration, you can protect your brand or logo by restricting other people from using the same. By trademark registration, you get the ownership of the logo / name / brand.

The trademark registration process in India is required if a company or individual intends to protect their logo from the misuse by the third party. Trademark registration would provide a legal right to initiate an action against the third party in case of infringement of trademark. Trademark registration will also provide an exclusive right to the owner to use it for its products or services.

Necessity / Importance of Trademark Registration

A Trademark protects your brand and provides you with the tools to prevent someone from riding on the back of your business. Trademark is capable of distinguishing the goods or services of one person from those of others and includes the shape of goods, their packaging, and a combination of colors. Let us know more reasons of Importance of Trademark Registration in India.

Valuable Assets

A registered trademark may prove to be a valuable assets for your company / Business. These assets keeps on appreciating over time. As your business grows over time, the value of the trademarks gets scaled up automatically. So, if your business grows, your trademark also grows in value.

Protection to your Brand

A registered trademark establishes ownership over the brand, name or logo. It protects your brand from any unauthorized use of the third party. The registered trademark proves that the product totally belongs to you and you have exclusive rights to use, sell, and modify the brand or goods in whichever manner you want.

Provides Uniqueness to Brand

A brand that is unique and different must be registered as every business needs a brand or logo that stands out, which differentiates your brand from that of others. Hence, a registered trademark gives a unique identity to your brand.

Easy Communication tool

Yes, Trademarks may prove to be an effective and easy communication tool. They speak for themselves. A registered trademark can be easily identified which brand your product belongs to. For example, when you see a silver color half bitten apple on any device, be it a laptop or a phone, you can easily identify that it is an Apple product.

Easy for customers to find

A registered trademark makes it easy for customers to find the product. As it is an effective tool and unique in its identity, the trademarks that are registered can be easily traceable and customers may reach your product easily.

Trademark is forever

Trademark once registered can last for eternity. The Trademark registered by any firm remains with them forever. Yes, the trademark registration shall be renewed after every 10 years. However, the identity that it gave to the brand remains forever.

Conclusion

Trademark Registration provides an exclusive right to the owner and distinguishes the product from other similar products from other businesses. Trademark proves as intangible assets for the owner and protects the brand for a long time. Trademark provides an exclusive right to the owner to use such words, logos, and slogans. In a market like India it is crucial that a brand is protected and safe. Hence, not out of compulsion but out of necessity it is important to have a trademark registration in India.

Get in depth knowledge on: The types of trademarks that can be registered in India