The trademark- Essentials and Attributes of a good trademark
-
December 10, 2020
Essentials and Attributes of a good trademark
It is observed that with the prolonged use of a brand name, the products start gaining recognition and popularity among the consumers. However, the popularity makes it available for copying it as it can be recognized by the end number of people. Hence, it is always wise to trademark your brand, name or logo. It is important that the trademark used is unique that it can be distinguished from the other identical products. Let us understand what is trademark and the attributes and essentials of a good trademark.
Table of Content
What is a trademark?
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others.
Essentials of a good trademark
An ideal trade mark should be attractive to sound and appearance and suggest the quality of the product. Most importantly an ideal trademark should be made in such a manner that it can be distinctive from other trademarks of the same class and should be able to be registered and protected. The following are the few attributes of a good trademark that should be considered before Trademark Registration.
- A trademark must be a mark which includes a device, heading, brand, label, ticket, signature, word, letter, name, numeral, packaging or combination of colors or any combination of the above attributes.
- It should be easy to speak and spell. A good trademark is such that the public can easily spell and speak.
- It should be easy to remember. A good trademark that is easy to speak and spell can be easily remembered as well. So that it becomes easy for public to
- It should not be too lengthy and complicated to be forgotten easily. If it is lengthy or complicated, people will not bother to take the effort to memorize it and ultimately it will be forgotten.
- It must be distinctive. It can be natural distinctiveness or acquired distinctiveness.
- The best trademarks are invented words or coined words or unique geometrical designs
- It can only be suggestive of the quality of the products, but not descriptive
- A good trademark should not be barred under the Trade Marks Act under the Prohibited classes of trademarks
Conclusion
Ultimately a trademark should be easy to remember whether it is a word, or any other feature like color combination, labels, etc. It should not be too lengthy and complicated to be forgotten easily. It can only be suggestive of the quality of the products, but not descriptive; as it is against the law to include words like pure, excellent, best, perfect, etc. A good trademark should not be barred under the Trade Marks Act under the Prohibited classes of trademarks.
Suggested read: Types of the Trademark that can be registered in India
Trademark Registration
Get your brand / name / logo registered as Trademark with Ebizfiling.com.
Reviews
Harshit Gamit
19 Apr 2018My GST process was made easier with Ebizfiling. I really appreciate the hard work by your team. Keep up the same in the future. Good Luck!
Nikolai Kirtikar
04 Nov 2017I would like to thank your company personnel for their excellent support in registering and incorporating my LLP. Initially, I was very apprehensive about hiring someone from outside Mumbai and that too online, however, I am very much pleased to inform that my choice did not err.It was Compliance Manager Drashti who instilled confidence in your organization by providing timely and helpful advice regarding formation of LLP. She also ensured that I received all the information regarding LLP before I register for your services.After the registration and payment, it was Asst. Compliance Manager Abhishek who coordinated with me for DSC, DIN, LLP Name Approval, Incorporation Certificate and PAN / TAN. He was always there to attend my calls whenever I needed clarifications or doubts regarding the subject. It was his cool attitude and follow-ups that really impressed me.Last but not the least, I must also appreciate the efforts of Asst. Compliance Manager Parin for helping me in shortlisting the right activities of “n” number of activities, to be registered for SSI / MSME registration.I would once again like to commend Ebizfiling and their team of Drashti, Abhishek and Parin for their professionalism, superlative skills and for the job well done. I have no hesitation in recommending their services to others.Keep up the good work.
February 6, 2023 By Pallavi Dadhich
How long does it take to get trademark approval? Introduction There are numerous factors that affect the duration of time it takes to register a trademark and to get a Trademark Certificate. There is actually no certainty that your brand […]
February 4, 2023 By Pallavi Dadhich
How to attract and retain content marketing Introduction The majority of businesses concentrate their content writing services and make efforts on achieving bottom-line targets like lead generation and sales. Companies can better use their content marketing efforts to find and […]
February 1, 2023 By Dharti Popat
A big relief for Middle Class as the FM Announces reduction in the Income Tax Rates- Key Highlights of Union Budget 2023-24 Finance Minister Nirmala Sitharaman presented the Union Budget for 2023-24 on the 1st of February, 2023 amid a […]