Meaning of E-commerce Growth Hacking and E-Commerce Growth Hacking tactics

Introduction

As if the e-commerce business was not already exploding, the pandemic fuelled the fire. More e-commerce stores are being launched than ever before. And, as competition heats up, you may be wondering, “How can I grow my e-commerce business?” By the end of this article, you should have learned more than a few ways to grow your online business. Before plunging into E-commerce growth hacking tactics, it is critical to understand the E-commerce business and E-commerce growth hacking.

Insights on E-commerce Business

The term “e-commerce” refers to the purchasing and selling of products, goods, and services over the internet. E-commerce also be called internet commerce or electronic commerce. These services are delivered through the internet network. E-commerce also includes the exchange of funds, money, and data.

Simultaneously, an e-commerce transaction does not necessitate the presence of a company; rather, it only necessitates the presence of two parties who are conducting a transaction online. Anything from retail sales to drop shipments is considered e-commerce. Businesses should learn about the many sorts of e-commerce to comprehend it better and its impact.

Meaning of E-Commerce Growth Hacking

The meaning of E-Commerce Growth Hacking is any accelerated growth technique that aims to increase an eCommerce business’s conversion rate and sales. This can include things like optimising campaigns for potential customers, optimising conversion rates, reallocating digital marketing budgets, and much more.

A growth hack is not a trick; it should be an integral part of your eCommerce marketing strategy. Hire a growth marketer or an entire team to run experiments to improve your eCommerce conversions.

E-Commerce Growth Hacking tactics

• Reduce website loading time.

Your website must load in 3 seconds or less or your average visitor will lose patience and leave. According to Google, if a page takes more than 3 seconds to load, more than half of visitors will leave. The longer the loading time, the higher the bounce rate (and the more sales you could have made but did not). Reduced site speed is also one of the simplest ways to provide an excellent customer service experience. However, the advantages of reducing your website’s loading time do not end there. Based on Google Search Central, improving your speed should be at the top of your list if you want to increase your domain authority.

• Write in a friendly tone.

Remember how we said you should avoid “landing page words”? What if you abandoned the business tone entirely? The same is true for your academic tone, which you may be using unknowingly. After all, all of those years in school and academia have left an imprint on many of us. So what if you wrote the way you talk? When you write as you speak, your copy will flow. The reader progresses from one sentence to the next. And yet another. And yet another. In addition, a conversational tone is more familiar, less robotic, and more engaging. A casual tone establishes rapport with your audience, making you more approachable and understandable.

• A CTA is more than just a button.

Everything we have discussed thus far has a purpose. The reason for this is that you want website visitors to take action. If you run a dropshipping business, you want your customers to buy something. If you have a blog, you want people to sign up for your newsletter. And, if you’re a SaaS company, you want them to sign up for a free trial. And the best way to do so is with a call to action (CTA). Not only that, but each page usually serves a different purpose and has different needs, necessitating a different CTA. However, regardless of what your CTA is, all good CTAs share some common characteristics and a few practices. So, the next time you add a call to action, keep the following in mind:

1. Include strong words. Words like “free,” “now,” and “fast” elicit an emotional response and can boost your click-through rate.
2. Include a limited number of CTAs. Concentrate on the one action you want your visitors to take.

• Giveaways and Contests

Contests and giveaways are probably one of the most cost-effective ways to increase brand and product awareness. You give your customers the opportunity to win something they want with the click of a button, all while raising awareness and gaining followers. Many e-commerce case studies include contests and giveaways that were instrumental in their success.

Giveaways are a great way to grow both your social media accounts and your email list. Contests and giveaways can help you increase your Instagram followers, Facebook page likes, and email subscribers. In the first instance, you would instruct your audience to “Follow us on Instagram to enter the contest.” In the sent case, you would ask them to “Enter your email address to win.”

Wrapping Up

Trying to figure out what works and what does not is a necessary part of the growth hacking process; it is more of a must-have than a luxury. Fortunately, most of these e-commerce growth hacks do not require a lot of time or money. You will not need a growth hacking agency to implement these; any marketer or business owner can easily implement them.