Trademark means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others and may include a shape of goods, their packaging, and a combination of colors.
In the given case, two Trademark applications will have to be made, one for full name and logo and another for short name and logo separately in respective class(es). Two names cannot be registered under one application even if the applicant is the same.
The best brand names become a part of consumers’ vocabularies and synonymous with the items they represent. A name is a moniker that a company is going to wear probably the longest of anything we develop, Determining a name for a company is about “being authentic to the personality of the organization A name and a logo, therefore, have to work together, and jointly express what a company stands for in a single impression.
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