The role of trademarks in Brand building and marketing strategies

Introduction

Businesses are growing at a very fast pace today and more and more businesses are being introduced everyday. In this fast pace world, every business needs to work on its marketing strategies well so that they are not left out in this hard competition. Many aspects should be taken care of while deciding on marketing strategies and branding strategies. Brand building is a difficult task and takes a lot of time and hard work. Brand building means creating such a brand name that the consumers just hear the name and recognize your organization.

What is a trademark?

A trademark is a special sign or a name which a company uses to represent itself. The company gets this symbol registered for itself and no one else can use it, as it is its unique identity consumers can recognize by just seeing it. A trademark needs to be registered otherwise others could design something the same and use it and you can’t claim on them for anything as you don’t have any Trademark registration.

So once you get your trademark you have your identity now and no one can else use that for their benefit. so every business should get one trademark registered so that identity is created among the consumers.

What is the role of Trademark in Brand building?

A trademark can play a very important role in Brand building as eventually when a trademark is registered a unique identity is created for the organization. Which makes the branding process easy. If a trade mark is already registered then branding doesn’t require much to do as an identity is there we just have to brush up on it.

How trademark help in the Brand building?

Trademark helps in branding a lot as consumers are already aware of the trademark, so creating a brand name is not too difficult. A trademark is not a brand name or the name of the company, it is a separate identity. A trademark becomes the face of the organization and makes it outshine in the market.

Trademark affects the business, so it is always designed very carefully so that the organization’s reputation is not sacrificed. Trademark designing is design or symbol which is finalized after doing a lot of research. After a proper symbol is found it is finalized and more work is done on it.

As the design is so carefully designed, it can be used everywhere as an identity to make consumers recognize the organization. A trademark represents the organization at some point and creates a popular identity for the organization. And what we do in branding is quite the same process, so indirectly trademark helps in branding.

What is the role of trademarks in Marketing Strategies?

Trademark plays a very important role in marketing as it carries the organization’s identity with them and people know the organization through it, so directly or indirectly trademark helps in marketing strategies. Trademark plays a number of roles in marketing strategies and helps the organization get a reputation in the market. The roles played by trademarks in marketing strategies are as follows:

1. Brand recognition: Trademark helps in brand recognition as it carries the name through which it is recognized in the market. Marketing involves creating brand recognition for the organization.  As brand recognition is created using trademarks, this is marketing only and it is helping in the marketing strategies.

2. Legal rule: As the trademark is legally registered on the name of the organization, now no other organizations can use this trademark. And if someone does use that trademark the organization can sue him for violating the copyrights of the organization.

As far as marketing is considered, a trademark is a marketing tool in itself and it can be used for the marketing of the organization.

Conclusion

Trademarks play a crucial role in brand building and it is also important for marketing strategies. Trademarks can be used to reach wide range of audiences and create an identity of the organization so that people recognize it, so whenever we are doing our marketing campaigns we must take care of the trademarks.