Think about the brands you instantly recognize. A name, a logo, sometimes even a sound or a color. What makes them powerful is not just marketing. It is protection. At Ebizfiling, we often meet founders who have built strong brands but delayed trademark protection. The moment a competitor copies their name or logo, the panic begins. That is when one question comes up repeatedly: How do I secure my brand in the United States?
This guide explains US trademark registration, why it matters, and how you can register a trademark in the USA the right way.
A trademark is more than a logo or brand name. It is your business identity. It tells customers where your goods or services come from and distinguishes you from competitors. A registered trademark legally protects names, logos, symbols, slogans, and even non-traditional marks like sounds, colors, or packaging styles.
Without registration, anyone can imitate your brand and force you into expensive disputes. At Ebizfiling, we see trademarks as brand insurance. You may not need it every day, but when you do, it saves everything you have built.
No, trademark registration is not mandatory.
You can use a trademark without registration and still get limited rights under common law. However, these rights are weak, local, and difficult to enforce.
When you complete US trademark registration, you gain:
Legal ownership across the United States
Exclusive rights to use the trademark
Strong protection against infringement
The right to use the ® symbol
The ability to sell, license, or franchise your brand
For businesses planning to grow, raise funds, or expand online, registration is not optional. It is strategic.
Trademark Company registration in the USA is governed by the United States Patent and Trademark Office (USPTO).
The USPTO accepts applications for:
Ebizfiling assists businesses in navigating USPTO requirements without confusion or filing errors.
When you apply to register a trademark in the USA, you must choose a legal filing basis. This tells the USPTO why you are eligible.
Ebizfiling helps you select the correct filing basis to avoid rejection or delays.
Step 1: Trademark Availability Search
A thorough search is conducted to ensure no identical or confusingly similar trademarks already exist.
Step 2: Application Filing with USPTO
The application is filed online through the TEAS system.
Step 3: Examination by USPTO
An examining attorney reviews your application and may issue objections called Office Actions.
Step 4: Publication in Official Gazette
If approved, the trademark is published for public review.
Step 5: Opposition Period
Third parties have 30 days to oppose the registration.
Step 6: Registration or Statement of Use
If intent-to-use was selected, a Statement of Use must be filed before final registration.
To file a trademark application, you need:
Ebizfiling reviews all documents before submission to reduce rejection risks.
A registered US trademark is valid for 10 years. It can be renewed indefinitely every 10 years by filing trademarks renewal documents on time. Missing deadlines can lead to loss of trademark rights.
Trademark fees depend on filing type and number of classes:
Additional costs may apply for intent-to-use filings, extensions, or statements of use.
At Ebizfiling, we focus on accuracy, clarity, and long-term protection.
We help you with:
Your brand deserves protection that grows with your business.
US trademark registration is not just a legal formality. It is a strategic step to protect your brand identity, market position, and future growth. If you are planning to build a lasting presence in the United States, registering your trademark early saves time, money, and disputes later. Ebizfiling is here to help you register your trademark in the USA with confidence and clarity.
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Why marketers should know about trademark basics in 2026?
US trademark registration is the process of registering a brand name, logo, or symbol with the USPTO for nationwide legal protection.
Yes. You can apply under the intent-to-use basis if you plan to use the trademark soon.
It usually takes 8 to 12 months, depending on objections or oppositions.
No. Trademark protection is territorial. US registration protects your brand only within the United States.
Yes. Foreign individuals and companies can register trademarks in the USA.
If opposed, the USPTO reviews arguments from both sides before deciding.
It is not mandatory, but professional assistance reduces rejection and delays.
Yes. A registered trademark can be sold, licensed, or franchised.
TEAS Plus has lower fees but stricter filing requirements. TEAS Standard offers flexibility at a higher cost.
Ebizfiling manages the complete process, from search to filing, responses, and renewals.
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