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Importance of branding in marketing strategy Introduction Marketing has always been a crucial part of every business and will be the same as marketing is the core relation between the corporation and the consumer. It is marketing only through which the organization can connect with the consumer directly. All organizations must be dedicated towards their marketing as it decides whether the business will be successful or not. Marketing carries a long list of aspects with it which are to be taken care of so that public relations can be taken care of well. One such aspect of marketing is branding, which is to be carried out carefully because a lot of things depend on branding when we are talking about marketing. Branding carries the whole of the product image with it and if the branding is not proper then the product can face a huge failure. Let's understand the importance of branding in a marketing strategy using several points with the effects of branding. What is Branding? Branding refers to creating an insight review of a product. If the branding is good, the first-sight review is always going to be positive, which is going to help us to make the product successful. Branding is giving the organization a face through which consumers can recognize and differentiate it from other companies. Branding in brief is creating an identity of the organization and marking it with a special symbol that is not used by any other company. This makes the organization recognizable for the consumers. What is the importance of Branding? Branding helps the organization to create a face for it which is its identity for the consumers. Branding helps the organization to interact with the consumers. This interaction is crucial as a direct link is created between the consumer and the organization. Other than creating a face for the organization, what branding does is increase the sales and make the organization popular. If the branding is really strong then people are going to invest in it for sure. Some of the importance of branding are listed below: 1. Brand value: Branding always helps to create a brand value of the organization. By brand value we mean the overall respect and knowledge consumers have about that particular organization. 2. Customer base: Branding helps the organization to create a strong customer base. Once the customer invests in the brand and he likes the product, it is for sure that the consumer is returning back for the services. 3. Kills competition: Branding helps the organization to compete with other organizations easily as it has a separate identity with it and people who like the services are going to remember the branding and come back which is going to cut the market of other organizations. 4. Sales growth: As a brand value is created and the organization gets popular among the consumers, the sales of the products booms and the organization makes more profit as compared to before doing good branding. All of the factors listed above are directly or indirectly affected by Branding. So it should be taken care of that branding is carried out in a professional manner so that none of these are affected. Conclusion Looking at all these aspects, we can understand the importance of branding as it can affect all these important aspects related to the growth of the organization. So branding is crucial in your marketing strategy as it decides how well your products will work in the market.

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