Types of Intangible Trademarks

10 Types of Intangible Trademarks

Sound Mark

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Smell Mark

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Motion Mark

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Color Mark

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Shape Mark

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Taste Mark

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Hologram Mark

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Position Mark

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Touch Mark

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Slogan Mark

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10 Types of Intangible Trademarks

Sound Mark

Unique tune or jingle (e.g., Nokia tune).

Smell Mark

Distinct scent not linked to function (e.g., floral tennis balls).

Motion Mark

Specific moving logo or sequence (e.g., Lamborghini doors).

Color Mark

Signature color tied to a brand (e.g., Tiffany Blue).

Shape Mark

Unique product shape (e.g., Coca-Cola bottle).

Taste Mark

Distinct, brand-specific flavor.

Hologram Mark

Trademark using holographic image.

Position Mark

Specific logo placement (e.g., red sole shoes).

Touch Mark

Unique texture or feel.

Slogan Mark

Brand tagline (e.g., "Just Do It").

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